James Vallance, VP Small Business

James joined APEX in 1996 and has been involved in leadership since 2000.

James leads our national direct sales team in the Small Business market space.

The most rewarding aspect in James's role at Apex is the coaching and mentoring aspect of helping employees accomplish both their personal work and work related goals.

James is married and is very busy these days raising 4 young, active children.

James grew up playing all sorts of competitive team sports. In his spare time, James coaches youth sports teams, enjoys training for long distance endurance events and is a 2x Ironman Canada Triathlon finisher. This might explain why James loves competing in such a fast paced environment where the landscape is constantly changing.